In theory, of course, we could all employ such means, but there are honest issues to be tackled. Season on calendar year The list of dubious method of use lengthens. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And if we ignore fair-play concepts for a moment even, it’s worth directing out that cheap, scam-like promotion methods look cheap and scam-like, annoy Internet surfers and have a short life expectancy because counter-measures are manufactured. This article describes misleading, illegal, and unethical methods of search engine optimisation, explains why these are wrong and highlights the possible undesirable results.

In their naive quests for high positions in search engines listings, some website owners simply cram as many key phrases as possible into the body text of their resources. However, if a key phrase is mentioned all too often in the written text (so-called keyword damping), the web site might be overlooked by the more advanced search motors. Moreover, the site content will be unreadable for visitors. Nevertheless, few people know very well what keyword density is optimal or at what point keyword damping begins.

Unfortunately, this can imply that innocent website owners or editors can leave an undesirable content by chance, due to an insufficient attention or experience just. To help prevent getting your resource rejected by SE’s, keep to the following suggestions before launching your web site just. 1.Look through your text message again once.

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Do the truth is certain content dancing in front of your eyes? If not, you can complete your text to the next test. If you do, try reducing the number of sentences, writing alternative phrases or even consider starting again from scratch. Can it sound annoying or amateurish because of excessive keyword density?

If not, the web page is ready for releasing. Hiding text is another means of fooling me’s, but one that is now more futile. •when it is so tiny on the display screen (one or two 2 pixels) that visitors don’t view it. The theory behind the fraud is that internet search engine spiders will browse the code which makes up the web page but human visitors will not spot the text or will discover it as a detail in the graphic design. Therefore, the theory goes, website owners can place commonly researched words in these unseen areas that will hoist their web pages up the search engine ranking positions, even if the true content has nothing to do with the subject searched for.

They think that hiding ‘Britney Spears on their mountain resort’s web page will cause an avalanche of visitors and increase sales. Life isn’t that simple! If you put yourself in the user’s position, you’ll soon understand why this won’t work. You won’t be too pleased about having to scroll through endless pages filled up with absolutely useless content when looking for the resource that you’ll require.